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What if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are?

In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage.

Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance.

🎯 Learn how to:

  • Turn culture into your company’s invisible compass

  • Align your people with your strategic vision

  • Attract talent who already believe in your mission

This episode will change how you lead—from the inside out.

🔗 Get the book: storydrivenemployerbranding.com

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196 episodes