#193 Why Employer Branding Is a Strategic Leadership Opportunity
Building A Modern Employer Brand podcast with Susanna Rantanen
Manage episode 485432254 series 3562701
What if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are?
In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage.
Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance.
🎯 Learn how to:
Turn culture into your company’s invisible compass
Align your people with your strategic vision
Attract talent who already believe in your mission
This episode will change how you lead—from the inside out.
🔗 Get the book: storydrivenemployerbranding.com
196 episodes