Deciding between doubling down on an existing product or building a new one is never easy. Both options have the potential for massive upside, but both also have massive risks. Even worse, it’s not clear until much later which choice was correct, and sometimes it’s never clear.

So how are you supposed to make sense of this? On this episode, Matt shares a few points he considers when deciding if it’s time to build a new product.

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On this episode, you'll learn:

• The biggest reasons to consider a second product.
• Why multiple products can be more powerful than just one (think ecosystems)
• The types of companies that typically build multiple products earlier
• When it's better to spend time on what you have rather than making a new product

Other resources

• Matt Ronge on Twitter
• Our approach to bootstrapping, the snowball effect | Ep. 22