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Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting
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In the 18th episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences and Field Marketing at UserTesting. Noelle shares her fascinating journey from law to event marketing and discusses how her unique background influences her current role.
Tune in and discover:
- Transitioning Careers: Noelle reveals how her shift from law to event marketing unfolded, detailing how skills like negotiation and communication have been vital in her success.
- Event Strategy at UserTesting: Learn about the comprehensive event portfolio Noelle manages, from owned events to flagship customer conferences, and how she ensures these events drive global brand adoption and meaningful connections.
- Adapting to Industry Changes: Noelle discusses the major shifts in event marketing post-pandemic, highlighting the renewed emphasis on in-person events and the growing importance of networking over content.
- Leveraging Social Proof: Discover how social proof plays a crucial role in Noelle's event marketing strategy, enhancing trust and credibility to boost event attendance and engagement.
Join us for an engaging episode packed with insights from Noelle Peterson, as she offers valuable advice for event marketers and shares the key elements of her successful event strategies.
#BuildingAwesomeEvents #EventProfs #EventMarketing #B2BEvents #UserTesting
Chapters
1. Ep 18: In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting (00:00:00)
2. Introduction (00:00:14)
3. Noelle's career journey into event marketing (00:00:46)
4. Current role & event strategy at UserTesting (00:01:42)
5. Decision-making for third-party events (00:02:36)
6. Shift in event marketing & Covid-19 impact (00:03:22)
7. Measuring event success (00:05:13)
8. Importance of social proof in event marketing (00:10:32)
18 episodes
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