In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success.
Joe introduces his “magic moments” concept—how recognizing your clients’ victories and challenges can instantly transform a sales conversation into a meaningful relationship. He also dives deep into the science of pricing, revealing how tiered pricing models (premium, mid-range, and economy) can boost close rates, profitability, and confidence in every proposal.
Whether you’re building homes, remodeling spaces, or leading a growing team, this episode is packed with insights you can implement today to connect more deeply, serve more effectively, and sell with purpose.
👉 Learn more about Joe and download his free audiobook at ServiceMVP.com.

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