In this episode of Building the Premier Accounting Firm, Ingrid Edstrom, Chief Empowerment Officer at Priestess of Profits, shares her journey into accounting, emphasizing the importance of relationships, values, and authentic marketing in building a successful and fulfilling accounting practice. Discover how to move beyond transactional client interactions and create reciprocal, value-driven relationships in Roger Knecht’s interview with Ingrid.

• ✅ Prioritize relationships over transactions to foster client loyalty and deeper engagement.

• 🌟 Define and embody your core values to attract ideal clients and build a strong company culture.

• 🗣️ Communicate authentically in your marketing to resonate with like-minded clients and build a community.

• 🌱 Cultivate a “giver’s gain” mindset to create reciprocal relationships that benefit all parties involved.

• 🚀 Attend industry conferences to stay updated on technology, network with peers, and share your expertise.

• “Thought leaders are the ones making stuff up. That’s what makes them thought leaders.” - Ingrid Edstrom

• “We need to treat each other as humans first… We attract the people to us that we want to invest our time with by being our full, true, authentic selves.” - Ingrid Edstrom

• “The last human freedom is our ability to choose our attitude in any situation.” - Viktor Frankl, quoted by Ingrid Edstrom

Ingrid Edstrom’s journey began with a desire to help struggling small businesses in her community. Frustrated by a lack of recognition and a toxic work environment, she started her own bookkeeping business during the 2008 market crash. Through networking, embracing technology, and staying true to her values, she transformed her practice and became a recognized thought leader in the accounting profession. Her story emphasizes the importance of building genuine relationships, aligning values with business practices, and staying authentic in a competitive industry.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here.

About People Processes:

You’re the expert in financial strategy—but when clients come to you with payroll and HR issues, you shouldn't have to carry that burden alone. That’s where UAC’s preferred HR partner, People Processes comes in. People Processes partners with accountants and bookkeepers to provide compliant, scalable HR solutions for your clients—so they avoid misclassification mistakes, payroll tax penalties, and labor law violations. People Processes is offering UAC students and alumni exclusive partnership benefits, including a doubled first referral bonus. Learn more or join their referral network at https://peopleprocesses.com/growcon/.

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Come check out the Accounting Alchemy Network at http://AccountingAlchemy.net. We have amazing discussions and education around how accountants can live our values through our work, creating and being the change you want to see in the world. All of our offerings are free, and we would love for you to join the conversation.

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Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a:

• Professional Bookkeeper, PB

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Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

• The Accounting & Bookkeeping Tips Facebook Group

• The Universal Accounting Fanpage

• Topical Newsletters:

• Universal Accounting Success

• The Universal Newsletter

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777