If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.

3 Key Takeaways

✳️ LinkedIn Isn’t About Your Peers - It’s About Your Audience

• Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.

• If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.

• Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.

3 Actionable Steps

✳️ Reintroduce Yourself

• Share a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."

• Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?

• Repurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."

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