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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Your brand isn’t an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops.
You’ll learn how to:
- Spot if you’re treating your brand like an ad account.
- Build organic flywheels with reviews, content, and community.
- Balance ad spend with long-term brand equity.
Ads should fuel your growth not be your entire business model. Listen in to learn how to shift from rented growth to owned growth.
For a free Amazon Brand Audit, head to www.weavos.io and get 3 custom action steps to grow your brand profitably.
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