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#422 - Brands are Built With People Not Products

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Manage episode 483480270 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect with.

In this episode of Built By Business, I break down why your product isn’t your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark’s influencer strategy to Nike’s use of iconic athletes, the pattern is clear: brands grow when people lead the narrative.

I also share tactical strategies you can implement right now—whether you're a solo founder or running a full team—to build a stronger presence, drive branded searches, and win in a crowded marketplace.

All my resources can be found right here: www.andyisom.com

  continue reading

410 episodes

Artwork
iconShare
 
Manage episode 483480270 series 2866043
Content provided by Andy Isom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect with.

In this episode of Built By Business, I break down why your product isn’t your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark’s influencer strategy to Nike’s use of iconic athletes, the pattern is clear: brands grow when people lead the narrative.

I also share tactical strategies you can implement right now—whether you're a solo founder or running a full team—to build a stronger presence, drive branded searches, and win in a crowded marketplace.

All my resources can be found right here: www.andyisom.com

  continue reading

410 episodes

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