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Going viral doesn’t mean you’re getting paid.

In this episode of the Built Different Podcast, Sara Lovestyle and Tilmon M. Keaton break down the biggest trap creators fall into: mistaking visibility for revenue. If you’re a content creator chasing views and wondering why you’re still broke, this conversation is your wake-up call.

We dive into the hard truths behind monetization, the broken promises of platform payouts, and how to actually build a business that pays you back.

From building the wrong audience to going viral with no offer or system in place—we cover it all. This episode is a must-watch for any creator serious about building a profitable brand that lasts.

⏱️ Timestamps: 01:07 – Viral ≠ Financial Success
04:10 – Why You’re Not Monetizing (Even If You’re Growing)
05:31 – The Danger of Attracting the Wrong Audience
08:04 – YouTube Hours & The Reality of Getting Monetized
11:05 – The Cost of Creating Content You Don’t Love
12:20 – The Shift from Creator to Business Owner
15:26 – The Illusion of the Algorithm (and How to Beat It)
17:15 – Your Viral Video Isn’t Enough—Here’s Why
20:15 – The 3 Things Holding You Back From Real Monetization
23:33 – TikTok Shutdown Warning: What You Need to Do NOW
27:01 – The System: Offer, Funnel, Content (in That Order)
31:09 – No Feedback Loop = No Growth
33:15 – If Your Viral Content Doesn’t Match Your Brand, You Lose
36:00 – Why We Stopped Making Viral Content (and Made More Money)
38:09 – 100 Likes > 30 Million Views (If You Know What to Do With Them)
40:02 – Pick a Problem, Pick a Person, Pick a Platform