In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com.

Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people.

You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects.

💡 If you’re a founder, hiring leader, or freelance copywriter looking to lead with authenticity and write copy that resonates, this episode is a must-listen.

🎧 Listen now to learn:
✅ Why clarity beats persuasion in leadership and hiring
✅ How to write job descriptions that attract (and repel) the right people
✅ How AI can elevate your copy—but why human imperfection still wins
✅ Kevin’s W.R.I.T.E. N.O.W. Framework for writing messaging that connects
✅ Why boring messaging is the real threat to your business

🔗 Connect with Kevin Rogers:

Website: https://copychief.com/
Instagram: https://www.instagram.com/therealcopychief/
LinkedIn: https://www.linkedin.com/in/kevinrogers-cc

📣 Connect with Max Hansen & Y Scouts
Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com

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