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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Most gyms run hard on energy – high fives, loud music, fast transitions. The experience feels great, and clients walk out tired and happy. But when the workouts aren’t backed by a system, the cracks eventually start to show.
Random programming might look exciting, but it isn’t scalable, coachable, or repeatable.
Without a framework, coaches deliver inconsistently. Clients hit plateaus without knowing why. And when results stall, it’s easy for them to believe they can get the same workout anywhere (often for less).
This episode lays out exactly why structured programming is essential for long-term growth.
Tim and Zach break down how a branded, systematized training model not only raises the floor of service but creates a true product – something that clients value, coaches can be trained on, and other gyms can’t copy.
They also explain how building and communicating that system increases client retention, simplifies coaching, and elevates the perception of the gym from a place that offers workouts to a place that delivers real transformation.
Tune in to learn more.
Key Takeaways:
- Intro (00:00)
- Most gym programming lacks structure and is randomized (01:41)
- Coaches have different delivery styles – structure ensures consistency (03:49)
- Repeating effective workouts can save time and improve results (05:03)
- Semi-Private Pro helps automate and visualize programming (06:48)
- Clients often don’t understand the system behind their workouts (14:42)
- A branded training system strengthens perceived value and retention (17:22)
- Educated clients are starting to reject random programming (23:37)
- Strength training remains the enduring core of fitness (24:21)
Additional Resources:
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
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