Episode Summary:

In this episode of Built With Purpose, host Chris Fay sits down with Landon Messal, Founder & CEO of Site Marker, for a deep, forward-looking conversation about technology, process, and purpose inside the AEC industry. From the origins of Site Marker, born directly from real pain in the civil engineering field, to the rapid acceleration of AI, automation, and internal innovation, this discussion breaks down what it really takes to build tools that teams actually adopt. Chris and Landon dive into digitizing fieldwork, replacing old habits with intuitive workflows, onboarding tech without overwhelming teams, building culture during rapid growth, and why the future of AEC is a blend of human connection and smart, familiar technology.

Whether you’re a CEO, a technologist, or simply trying to modernize a growing firm, this episode gives you a behind-the-scenes look at how two leaders are scaling companies, and helping an entire industry evolve, with clarity, humility, and purpose.

Key Takeaways:

• Innovation is most powerful when it comes from those who actually live the problem every day.

• Familiar, intuitive UX dramatically increases adoption in the field. Technology should feel as simple as texting or using maps.

• AEC firms often rely on outdated or overly customized tools because they avoid changing broken processes. True transformation demands process clarity, not just new software.

• Scaling tech inside busy, understaffed firms requires starting small, tackling top pain points, and treating digital transformation as a journey, not a one-time deployment.

• Leaders should empower small, high-performing teams to evaluate and select solutions, too many voices slow progress.

• Relationship-based selling still dominates the AEC industry. Trust and human connection matter as much as product features.

• Both companies and careers grow faster when leaders reinforce vision and purpose constantly, not just during onboarding.

• AI is already reshaping development, operations, and communication. Teams that experiment now will outpace those who wait.

• Hiring motivated people means looking beyond résumés. Seek candidates with personal goals, curiosity, and internal drive.

• Building scalable companies requires shedding tasks, trusting teams, and focusing leadership energy on the highest-impact relationships.