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Finimise: How I manage a 1 million strong investment education community with Michelle Sims
Manage episode 450257997 series 3496425
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This week Clare chats to Michelle Sims Community Manager, Finimize's global community lead, about building a thriving community to support the company's mission of making financial information accessible. We talk about how:
Finimize started as a newsletter and expanded to a mobile app and events, with the community playing a crucial role in teaching and learning.
The pandemic led to a shift to virtual events, further growing the ambassador program.
Retaining ambassadors through status, education, and belonging is key.
Adapting strategies based on feedback to build a successful community.
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