In this episode, we sit down with Dave Behar, Founder, CEO & Chief Executive Athlete of Scionist and the mastermind behind Behar Brands. Dave shares his unique approach to brand building—where purpose meets performance and innovation fuels influence. From early-stage investment to full-scale brand activation, Behar Brands is shaping the future of personal and disruptive brands, leagues, NIL, and category leaders. We dive into the power of strategic alignment, the role of digital real estate and blockchain in branding, and what it truly means to be an “executive athlete” in today’s fast-moving market. Is your brand next? Tune in to find out!