Hey brunch bestie — today, we’re diving into one of the most common mistakes I see women make when they start their business… and it’s the exact reason they struggle to reach 5K, 8K, or 10K+ months.

It’s not the algorithm.It’s not your offer.It’s not even your strategy.

It’s that you don’t truly know your ideal client.

And before you scroll past this thinking, “yeah, yeah, I’ve done my ICA work,” — hang with me. Because I’m not talking about surface-level demographics like age, niche, or job title. I’m talking about the deep psychographics that make your person stop mid-scroll and say, “how is she in my head right now?”

In this episode, I’m breaking down:

The unsexy (but crucial) step most women skip in their business

Why knowing your ideal client goes way beyond demographics

How to write content that attracts leads to you — no chasing required

The truth about pain point marketing and how to use it ethically

How understanding your client starts with understanding yourself

Because when you know who you’re speaking to, what they’re thinking, and what keeps them up at night, your content, offers, and sales conversations completely shift.

If you’re ready to stop guessing, call in aligned clients, and finally create that six-figure foundation — it’s time to join Soft Mama CEO. This 12-month mastermind is designed to help you build the strategy, mindset, and energetics for a sustainable business that supports your life (not runs it).

👉 DM me on Instagram @AliciaCroci or click the link in the show notes to apply.

Because only 11% of women are hitting six figures today — and it’s time we change that.

🔗 Resources & Links:

→ Apply to join Soft Mama CEO Mastermind→ Follow me on Instagram: @AliciaCroci→ Share this episode on stories and tag me if it resonated