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Meet the 'workfluencers'
Manage episode 478875949 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.
More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.
This type of in-house marketing might serve as a useful recruitment tool, or help to humanise corporations while boosting engagement, but it carries risks for a business. And how honest can employees be in what they post? Should they be paid extra to do this sort of work?
If you would like to get in touch with the show, please email: [email protected]
Presented and produced by Deborah Weitzmann
(Picture: Employees filming content for social media. Credit: Joe & the Juice)
2189 episodes
Share
Manage episode 478875949 series 1301443
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.
More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.
This type of in-house marketing might serve as a useful recruitment tool, or help to humanise corporations while boosting engagement, but it carries risks for a business. And how honest can employees be in what they post? Should they be paid extra to do this sort of work?
If you would like to get in touch with the show, please email: [email protected]
Presented and produced by Deborah Weitzmann
(Picture: Employees filming content for social media. Credit: Joe & the Juice)
2189 episodes
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Similar to Business Daily
The latest business and finance news from around the world, on the BBC.
…
continue reading
New research on how society works
…
continue reading
Original football stories and interviews from around the globe.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The latest news from the world of personal finance plus advice for those trying to make the most of their money.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
