Ep #169: Norman Wolfe: Your Business Is Alive—Here’s How To Lead It That Way Business Growth Architect Show podcast

Ep #169: Norman Wolfe: Your Business Is Alive—Here’s How to Lead It That Way

7d ago 29:55

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Discover why culture can’t wait. Norman Wolfe explains why your business isn’t a machine—it’s a living, breathing entity. Learn how leading with intention and building early culture is the key to sustainable growth.

Your Business Is Alive: Building Culture as a Living Organization with Norman Wolfe

In this episode of the Business Growth Architect Show, I speak with Norman Wolfe, the author of The Living Organization and founder of Quantum Leaders. Norman brings a radical and refreshing idea to the forefront: your business isn’t a machine—it’s a living, breathing entity. And just like any living thing, it must be nurtured, guided, and allowed to evolve.

We unpack one of the biggest mistakes entrepreneurs make—waiting too long to build culture. Norman shares why culture isn’t a “later” thing; it’s the soul of the business, and it starts from day one. The longer you treat your business as an extension of yourself, the harder it becomes to let it grow into something bigger. It’s not a baby you control forever. It’s a child that must be nurtured and allowed to mature.

Norman outlines a new leadership model that moves beyond strategy and operations. Instead, it focuses on building self-maturing organizations where people are empowered to lead, decide, and act. We explore how leaders can create growth by shaping the energy of the business, setting the context, and trusting their teams.

If you’re a business owner or leader looking to grow your team and scale your impact, this episode will shift how you think about leadership, culture, and your role in creating an organization that thrives without your constant control. This is not just a leadership episode—it’s a paradigm shift.

🎧 Listen now and download the first 3 chapters of The Living Organization at quantumleaders.com/podcast.

Let’s raise our businesses right.

Resources Mentioned:

Website | LinkedIn | Facebook | Youtube | The Living Organization

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Chapters

1. Introduction of Business Growth Architect Show (00:00:00)

2. Meet Norman Wolfe, founder of Quantum Leaders, as well as the author of The Living Organization and founder of The Living Organization Community (00:01:36)

3. Why Your Organization Should Grow Like a Child, Not a Baby (00:04:28)

4. Why Your Organization Should Grow Like a Child, Not a Baby (00:06:25)

5. Building a Team That Understands Your Vision (00:09:08)

6. How Changing Leadership Styles Can Empower Your Team (00:11:32)

7. The Real Traits That Show Leadership Maturity (00:14:49)

8. What Great Leaders Really Do: Set Context and Build Capacity (00:17:13)

9. What Happens When We Don’t Listen to Ourselves (00:21:42)

10. Doing What You’re Meant to Do Changes Everything (00:23:35)

11. You Don’t Build Companies—You Build Communities (00:26:15)

12. How to Connect with Norman Wolfe Online (00:28:19)

168 episodes