Go offline with the Player FM app!
Stop Performing and Start Resonating
Manage episode 484156649 series 2294704
There’s a lot of noise telling you to just make your brand look good.
You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.
In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand.
Because when your brand reflects the real you, that’s when the magic happens.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why flashy branding without substance breaks trust (03:26)
- The real difference between authentic branding and performative marketing (04:14)
- How great brands like Nike, Apple, Patagonia, and Lego build movements (06:57)
- The role of lived experience vs. theory in your message and content (24:13)
- Why your words carry energy and how AI can dilute your real voice (13:55)
- How to run a quick authenticity audit on your brand (31:11)
Samantha Riley xx
I’d love to connect with you - please reach out and say hi:
Instagram - https://www.instagram.com/thesamriley/
LinkedIn: https://www.linkedin.com/in/samriley/
676 episodes
Manage episode 484156649 series 2294704
There’s a lot of noise telling you to just make your brand look good.
You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.
In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand.
Because when your brand reflects the real you, that’s when the magic happens.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why flashy branding without substance breaks trust (03:26)
- The real difference between authentic branding and performative marketing (04:14)
- How great brands like Nike, Apple, Patagonia, and Lego build movements (06:57)
- The role of lived experience vs. theory in your message and content (24:13)
- Why your words carry energy and how AI can dilute your real voice (13:55)
- How to run a quick authenticity audit on your brand (31:11)
Samantha Riley xx
I’d love to connect with you - please reach out and say hi:
Instagram - https://www.instagram.com/thesamriley/
LinkedIn: https://www.linkedin.com/in/samriley/
676 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.