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Stop Performing and Start Resonating

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Manage episode 484156649 series 2294704
Content provided by Samantha Riley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Riley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

There’s a lot of noise telling you to just make your brand look good.

You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand.

Because when your brand reflects the real you, that’s when the magic happens.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Why flashy branding without substance breaks trust (03:26)
  • The real difference between authentic branding and performative marketing (04:14)
  • How great brands like Nike, Apple, Patagonia, and Lego build movements (06:57)
  • The role of lived experience vs. theory in your message and content (24:13)
  • Why your words carry energy and how AI can dilute your real voice (13:55)
  • How to run a quick authenticity audit on your brand (31:11)

Samantha Riley xx

I’d love to connect with you - please reach out and say hi:

Instagram - https://www.instagram.com/thesamriley/

LinkedIn: https://www.linkedin.com/in/samriley/

  continue reading

676 episodes

Artwork
iconShare
 
Manage episode 484156649 series 2294704
Content provided by Samantha Riley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Riley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

There’s a lot of noise telling you to just make your brand look good.

You have to polish the visuals, tweak the copy, follow the formulas and many more. But here’s the thing: if your brand doesn’t feel like you, people can sense it.

In this episode, Samantha and Leon talk about what it really means to build a brand that’s congruent with who you are. We explore the difference between performance and resonance, why trust matters more than polish, and how to run a simple authenticity check on your brand.

Because when your brand reflects the real you, that’s when the magic happens.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Why flashy branding without substance breaks trust (03:26)
  • The real difference between authentic branding and performative marketing (04:14)
  • How great brands like Nike, Apple, Patagonia, and Lego build movements (06:57)
  • The role of lived experience vs. theory in your message and content (24:13)
  • Why your words carry energy and how AI can dilute your real voice (13:55)
  • How to run a quick authenticity audit on your brand (31:11)

Samantha Riley xx

I’d love to connect with you - please reach out and say hi:

Instagram - https://www.instagram.com/thesamriley/

LinkedIn: https://www.linkedin.com/in/samriley/

  continue reading

676 episodes

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