Messaging that converts doesn’t follow the rules. It rewrites them.

In this episode, Samantha Riley chats with Kathryn Thompson as she unpacks the myths around "good messaging" and lays out what it really takes to connect, convert, and communicate like a human being.

We go deep on why cookie-cutter content is killing your brand, how to escape bro marketing for good, and the surprisingly strategic power of showing your messy middle. Kathryn shares a refreshingly nuanced take on sales, messaging, decision-making, and the art of unpolished positioning, proving that clarity doesn’t come from loudness, but from honesty.

The market is evolving. People are craving truth, not templates, and this is your moment to step into messaging that mirrors the depth of your work.

Forget conformity and lean into your edge.

If you’ve ever felt like your message got lost somewhere between "authentic" and "algorithm-approved," this one’s for you.

Samantha Riley xx

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