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The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson

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Manage episode 397134784 series 3401832
Content provided by Stephen Moegling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Moegling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.


Expect to learn:

  • Why embracing vulnerability is essential for creativity and thriving teams
  • Why the best brands focus on customer experiences
  • How to identify key moments of your customer’s buying journey to create amazing brand experiences
  • How to encourage creativity with your employees and team members
  • And much more

CONNECT WITH CHRISTIE THOMPSON

LinkedIn

Campfire & Co.

ABOUT BUSINESS MISFIT

Fresh voices and new perspectives on business, growth, and impact.

THE SHOW IS A PRODUCTION OF BAND OF MISFITS®

We help owners and leaders win at work and thrive in life.

🎤SHOW NOTES: https://www.podpage.com/business-misfit/

👋BOM ON THE WEB: https://www.welcomemisfit.com/

📫GET THE MISFIT MINDSET NEWSLETTER: https://www.welcomemisfit.com/

Stephen Moegling is the podcast host, Founder & Chief Misfit.


Sir Isaac Smith is the show’s well-bearded executive producer.

  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 397134784 series 3401832
Content provided by Stephen Moegling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Moegling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.


Expect to learn:

  • Why embracing vulnerability is essential for creativity and thriving teams
  • Why the best brands focus on customer experiences
  • How to identify key moments of your customer’s buying journey to create amazing brand experiences
  • How to encourage creativity with your employees and team members
  • And much more

CONNECT WITH CHRISTIE THOMPSON

LinkedIn

Campfire & Co.

ABOUT BUSINESS MISFIT

Fresh voices and new perspectives on business, growth, and impact.

THE SHOW IS A PRODUCTION OF BAND OF MISFITS®

We help owners and leaders win at work and thrive in life.

🎤SHOW NOTES: https://www.podpage.com/business-misfit/

👋BOM ON THE WEB: https://www.welcomemisfit.com/

📫GET THE MISFIT MINDSET NEWSLETTER: https://www.welcomemisfit.com/

Stephen Moegling is the podcast host, Founder & Chief Misfit.


Sir Isaac Smith is the show’s well-bearded executive producer.

  continue reading

59 episodes

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