In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads.

We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I'm also giving a quick behind-the-scenes update on what's happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a new house right before Thanksgiving.

By the end, you'll know how to audit your own messaging, warm up the audience you already have, and create content that actually activates people to buy.

DM me on Instagram (@meganyelaney) with where you rate yourself (1–10) on each belief, and if you want early access to my Black Friday workshop at the lowest price, DM me "Black Friday."

Let's make your messaging impossible to ignore😎

Meg's Links:

• Follow Meg on Instagram: @meganyelaney (DM me 'BLACK FRIDAY' to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking)

• The Distinctive Edge Waitlist — DM "EDGE" or join the waitlist here: https://meganyelaney.com/tde

• Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint