If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth.

Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral.

And I still created $62,000 in sales behind the scenes…with zero sales calls.

In this episode, I'm taking you inside exactly how that happened, and how you can apply the same framework to your next launch, no matter what "life life-ing" season you're in.

✨In this episode, we get into:

• The myth that you need a "perfect time" to launch

The only things you shouldn't schedule a launch around are childbirth and your wedding. Everything else? Workable.

Why I treat launching as an ongoing awareness strategy (not a stressful event)

This ONE shift will remove 80% of your decision fatigue and end the "what should I post?" spiral.

What I focus on every week to stay consistent even in chaotic life seasons

Including how I decide where to send people, what I'm nurturing, and what's "next" in my ecosystem.

The real reason your topics aren't converting

It's not your tactic. It's not the algorithm. It's your messaging (and yes, I lovingly call you out on this).

The 3 things every converting launch message needs:

• What your ideal client says they want

• Your distinctive perspective + lived story

• A framework they've never tried before

Why tactics don't matter nearly as much as everyone thinks

Webinars aren't dead. Free events aren't dead. Private podcasts aren't dead. But bad messaging is.

How I filled half my mastermind behind the scenes with private invites

All DMs. Zero sales calls. Zero public promo. All intention, connection, and edge-led messaging.

How I'm managing moving, twin toddlers, business, workouts, mental health, and launching

You'll hear the exact non-negotiables that keep me sane, grounded, and able to think straight even during peak chaos.

A personal story (and emotional reflection) about anxiety, pregnancy, and trusting the bigger picture

Because business and life are never separate, and the lesson applies to launching, too.

💡If you're launching in 2026, you need this episode.

Not because it's motivational (although you know I'll drop a truth bomb or five)…but because I break down exactly why the message matters more than the tactic.

If you've struggled with launches this year, if your content feels scattered, or if you want to create revenue behind the scenes like a real CEO, this episode is your roadmap.

🎟️ Want the strategy that made this $62K week possible?

I'm teaching the entire private invite process inside my Edge-Led Launch System Workshop.

👉 Happening LIVE December 8. Replay included

Snag your seat for $97 before the price goes up: https://meganyelaney.com/black-friday-workshop-opt-in

This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash.

→Come say hi on Instagram: https://www.instagram.com/meganyelaney