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In this episode of Business of Architecture, we dive into a sharp, honest conversation with Elias Christeas, founder of Lighthouse Digital Marketing, about what really works—and what doesn’t—when architects try to grow their firms online. From digital visibility to long-term reputation, Elias pulls back the curtain on common traps and powerful strategies architects often overlook. Whether you're fighting to stand out in a crowded market or dreaming of building a lasting legacy, this episode offers an eye-opening perspective.

Elias shares stories from the field, busts a few myths, and reveals how to pivot marketing tactics to match your goals—and your personality. Don’t be surprised if you start rethinking your entire website before the show ends.

• The surprising website mistake that’s costing you leads, without you realizing it.
• Why most SEO strategies fail before they even begin.
• What elite firms do after they stop chasing clients.

To learn more about Elias, visit his website: https://lighthouse-digitalmarketing.com/