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Content provided by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects

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Manage episode 464214913 series 28363
Content provided by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture.

Marcus also opens up about how personal setbacks shaped his approach to work and life. Whether you're an aspiring architect or a seasoned professional, his stories and strategies will leave you reflecting on your own path. The way he’s using cutting-edge tools like AI might just surprise you.

  • The unexpected advice Marcus gives to avoid burnout.
  • Why some projects are more trouble than they’re worth.
  • A bold perspective on balancing profit with passion.
  • How one simple habit fuels creativity and resilience.

To learn more about Marcus, visit his:

Website: https://www.mgaarchitects.com/

Instagram: https://www.instagram.com/marcusgleysteenarchitects

LinkedIn: https://www.linkedin.com/company/marcus-gleysteen-architects

► Transcription: https://otter.ai/u/UjcLBmizNyK3EM2AP6I_Ge4M5uM?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

  continue reading

681 episodes

Artwork
iconShare
 
Manage episode 464214913 series 28363
Content provided by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Enoch Sears & Rion Willard, Enoch Sears, and Rion Willard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture.

Marcus also opens up about how personal setbacks shaped his approach to work and life. Whether you're an aspiring architect or a seasoned professional, his stories and strategies will leave you reflecting on your own path. The way he’s using cutting-edge tools like AI might just surprise you.

  • The unexpected advice Marcus gives to avoid burnout.
  • Why some projects are more trouble than they’re worth.
  • A bold perspective on balancing profit with passion.
  • How one simple habit fuels creativity and resilience.

To learn more about Marcus, visit his:

Website: https://www.mgaarchitects.com/

Instagram: https://www.instagram.com/marcusgleysteenarchitects

LinkedIn: https://www.linkedin.com/company/marcus-gleysteen-architects

► Transcription: https://otter.ai/u/UjcLBmizNyK3EM2AP6I_Ge4M5uM?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

  continue reading

681 episodes

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Most architects dream of building their own projects—but when it comes time to raise money, navigate risk, and manage construction, many find themselves stuck. Without the right systems, support, or business model, those dreams quickly fade under the weight of complexity and cost. David Cross joins Rion Willard to tell the story of how he left a traditional practice to tackle one of the biggest problems in UK housing. In this episode, David shares the bold move that started it all—and the surprising childhood experience that planted the seed. He opens up about the risks, the wins, and what it really takes to build a housing company from scratch. They explore what’s missing in today’s housing system and how David’s team found a fresh way to solve it. He also talks about the turning point that made him sell his practice and start over. If you’ve ever wondered how an architect becomes a developer—and why you might want to—you’ll want to listen to this. Discover the planning hack that helped David get early buy-in before he even had land The little-known reason most architects fail at building their own projects How a scooter crash inspired a key design test What to ask before choosing your next funding partner To learn more about David, visit his: Website: https://sky-house.co/ Facebook: https://www.facebook.com/SkyHouseCo/ Twitter: https://twitter.com/skyhouseco Instagram: https://www.instagram.com/skyhouseco/ ► Transcription: https://otter.ai/u/w4wRWmNItI8U-MvJt5bayqMBsD8?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
In this episode, Rion Willard speaks with Joseph Aniedu, a seasoned architect with extensive experience across a range of project types and procurement methods. Joseph has led both internal and external design teams in the successful delivery of complex, multi-disciplinary projects, spanning residential, hospitality, and mixed-use sectors. With a remarkable portfolio that includes award-winning healthcare and hospitality projects in the UK, Joseph’s work has contributed to projects totaling nearly £1 billion in value. His tenure as a senior architect for major clients has refined his approach to balancing the critical demands of quality, time, cost, and resource management in each project. An advocate for collaborative problem-solving, Joseph works seamlessly with design teams, main contractors, specialist sub-contractors, and suppliers, ensuring strategic and detail-oriented solutions for every project. His passion for Building Information Modeling (BIM) underlines his dedication to enhancing workflow and efficiency across all RIBA stages, ensuring smoother and more effective project delivery from start to finish. Please join us in welcoming Joseph Aniedu to the show! In today’s episode, we will be discussing: Growth in the Healthcare sector Leadership and strategic vision Client acquisition To learn more about Joseph, visit his: Website: https://www.aga-associates.com/ LinkedIn: https://www.linkedin.com/company/aga-associates/mycompany/ Instagram: https://www.instagram.com/aga_associates_/ Facebook: https://www.facebook.com/AGA-Associates-103902125557367 Twitter: https://twitter.com/AgaAssociates ► Transcription: https://otter.ai/u/UmC1Qo-GHvT_vhim7SqlS8ZDKSk?tab=chat&view=transcript ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
How can you boost your architecture firm’s profitability—without taking on more work? In this episode, Rion Willard and Enoch Sears break down an often-overlooked strategy that could transform your business overnight. They discuss how pricing isn’t just a number—it’s positioning, marketing, and psychology all wrapped into one. Discover why some firms effortlessly command premium fees while others struggle with clients who push back on pricing. Learn how one simple tweak to your service offerings could create new revenue streams instantly. Plus, get insight into the surprising lessons architecture can take from industries like luxury watches and high-end hospitality. What luxury brands know about pricing that most architects ignore A small shift in how you present fees that could dramatically increase your profits Why certain clients will happily pay more—and how to find them The hidden danger of “pricing dilution” and how to avoid it ► Transcription: https://otter.ai/u/Ya3EdEYd3TnNIMbNttEaBz95VU4?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
What happens when an architect breaks free from traditional practice and takes an unconventional path? In this episode, Josh Sanabria, founder of GoArchitect, shares how his journey led him from design studios to a unique intersection of software, community engagement, and architecture. His company has found an innovative way to help school districts secure funding for major projects—but it’s not what you’d expect. Josh reveals how a surprising realization forced him to pivot his business model completely, leading to explosive growth. He also discusses the overlooked challenges that architects face when trying to innovate within the industry—and how he overcame them. Plus, he shares a simple yet powerful strategy that took his company from a struggling startup to a nationally recognized platform. The unexpected business lesson Josh learned from a failed media venture Why the traditional way of planning school projects is broken—and what’s replacing it How a hidden rule about school funding changed the course of his career The one email that instantly created demand for his services To learn more about Josh, visit his: Website: https://www.goarchitect.com/ LinkedIn: https://www.linkedin.com/in/jpsanabria/ ► Transcription: https://otter.ai/u/3ToiIKgl98D05o-Yp5kz7XX-zc8?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
Raising your fees can feel risky, but what if it actually enhances your client’s experience? In this episode, Enoch Sears and Rion Willard dive deeper into the psychology of pricing, client perception, and how creating the right kind of buying experience can make clients more willing to pay premium fees—without resistance. Rion shares a surprising turn of events from his watch-buying fiasco and how a frustrating purchasing experience almost ruined a sale. The lesson? The process of buying matters just as much as the product. Enoch and Rion also discuss the hidden mindset shifts that separate struggling architects from those who effortlessly command higher fees. Why charging more can actually make clients happier The subtle shift that makes high-end clients say “yes” to premium fees How architects unintentionally sabotage their sales conversations A simple, powerful exercise to overcome your discomfort with money ► Transcription: https://otter.ai/u/iPUC3GQM0xjP4DJZBpIKvayGm9s?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
Think you know what your clients truly value? You might be surprised. In this episode, Enoch Sears and Rion Willard dive into the hidden psychology behind financial decisions in architecture. They reveal why architects often assume the wrong things about their clients—and how those blind spots lead to pricing struggles, missed opportunities, and frustrating conversations about fees. Rion shares a personal story about an electrician who completely misread his priorities, leading to a lost sale. This simple mistake mirrors what many architects unknowingly do in their own businesses. Enoch and Rion break down a powerful framework for uncovering what your clients actually care about—and how to position your services so they’re eager to invest. The counterintuitive reason clients might want to pay more (but won’t tell you why) The subtle mistake that shifts every conversation toward price—and how to avoid it How to make clients excited to invest in high-quality design solutions A psychological trigger that luxury brands use—and how architects can apply it ► Transcription: https://otter.ai/u/diTRU7zLTgn6TcxA3cCPVSfb3hQ?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
What if the biggest challenges in architecture—clients not paying on time and miscommunication disasters—could be solved with one powerful tool? In this episode, Rion Willard speaks with tech entrepreneur Harry Sofios, founder of Bugle Labs, about his mission to fix the broken architect-client relationship. Harry shares the eye-opening stories that led him to develop a software platform designed to eliminate cash flow nightmares and reduce project chaos. He reveals how lessons from e-learning technology inspired a smarter way for architects to manage projects, protect their work, and ensure they get paid—without awkward conversations or legal headaches. The shocking reason architects struggle to get paid (and why it's preventable). A hidden problem that quietly destroys projects—until it explodes at the worst time. How a controversial approach to client agreements can save architects from disaster. A real-life cautionary tale that will make you rethink how you share your work. To learn more about Haritos, visit his: Website: https://buglelabs.com/ LinkedIn: https://www.linkedin.com/in/haritos-harry-sofios-b4a04a146/ ► Transcription: https://otter.ai/u/UJiTkXhbrQjiDmMImnlblCg1LzM?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
Succession planning—it’s one of the biggest decisions an architecture firm owner will ever make. In this episode, we sit down with CPA and succession planning expert Phillip Ross to explore the key financial and strategic moves every firm should consider when planning their transition. Whether you’re thinking of selling, passing the baton internally, or exploring other options, this conversation uncovers insights most firm owners overlook. We also discuss how to maximize the value of your firm, the critical mistake that can drastically reduce your payout, and why some firms struggle to transition leadership successfully. With years of experience advising architecture, engineering, and construction businesses, Phillip shares what separates firms that thrive post-transition from those that flounder. The little-known factor that makes your firm far more valuable to buyers. Why waiting too long to plan could cost you more than you realize. The surprising advantage of a growing trend in firm ownership transitions. One simple step that can keep top talent from walking away at the worst possible time. Listen now to ensure your firm’s legacy and financial future stay intact. To learn more about Phillip, visit his: Website: https://www.anchin.com/ LinkedIn: https://www.linkedin.com/in/philliprosscpa/ ► Transcription: https://otter.ai/u/ZUjbOG3MruHcbdfCGeI-WM623ZM?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!…
 
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