For some, staying in a job just isn't cutting it for them. They have this yearning to break free and go it alone. To take that leap of faith... in themselves, to become an entrepreneur.
There are MANY risks associated with starting a company, so many things to put in place before you can launch the business, where do you start, who do you trust, co-founders to consider and that scariest of situations to deal with... will customers pay for what i've created?
I sit down for a fascinating chat with entrepreneur and co-founder of Hoist, Hector Forwood. He shares his exciting journey with some valuable insights that we can all learn from.
If you're thinking of jacking it all in and doing it for yourself, I highly recommend you watch/listen to this episode.
Hector's Books

• “Hooked: How to build Habit Forming Products” - As a sales person with a bit of operational experience going into creating software for the first time. This really lays out the foundations and goals you should be aiming towards for whatever product you’re creating. A lot of it uses simple analogies to articulate points which makes it extremely easy to digest.
• “The Lean Startup” - I’m pretty sure every founder has read this book and there is a reason for it. When you’re trying to find that justification and product market fit before you’ve committed to writing a single line of code, that’s the real art. The second thing I found incredibly useful which was one phrase and would happily buy the book again just for that chapter is analysis paralysis. When you’re a first time founder and are figuring it all out for the first time. You can sit and think, and think, and think… Speculation kills creativity. Just go out and make mistakes.