Steven Schneider (Trio SEO) On How To Rank In ChatGPT, Perplexity, Google, And Bing Business Superfans®: The Service Providers Edge podcast

Episode 156 Frederick Dudek (Freddy D)

The search landscape has changed forever. AI search engines—like ChatGPT, Perplexity, and Bing Copilot—now rely on classic SEO signals to decide which businesses to recommend.

In this episode, Trio SEO Co-Founder Steven Schneider joins Freddy D to reveal how service providers can dominate this new era through a unified strategy called GEO (Generative Engine Optimization). GEO is about positioning your brand where prospects now ask questions—AI chat interfaces—not just on Google’s first page.

Steven breaks down why ranking in Google still drives visibility in ChatGPT and how his team builds that authority using 90-day SEO sprints, weekly progress updates, and ROI-driven content. You’ll learn why Bing matters more than ever, how backlink quality—not quantity—shapes credibility, and how interactive tools like calculators & quizzes can transform casual visitors into qualified leads.

Trio SEO’s approach helped one client go from a handful of submissions to 200 leads per month, using a single on-site valuation calculator and smart topic clustering. Steven also shares a powerful case study where a prospect found a client directly through ChatGPT—resulting in a $10 K setup + $2 K monthly retainer.

If you’ve ever wondered how to show up in AI search results, turn SEO into measurable ROI, and future-proof your visibility, this episode is your roadmap.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/43OpIwY

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About Our Guest

Steven Schneider is the Co-Founder of Trio SEO, an agency built by founders who scaled 40 niche sites to $1.4 M ARR before helping B2B service and SaaS brands dominate organic and AI search visibility. Explore free resources at trioseo.com/sops or connect on LinkedIn.

Guest Quote Spotlight

“If you’re not performing well in Google, you need very strong SEO to have the visibility you want in these other [AI] platforms. You can’t have one without the other.”

Key Discoveries & Tactics

GEO (Generative Engine Optimization): Align your content, backlinks, and schema so AI search engines trust your data.
90-Day Sprints + Weekly Proof: Set clear deliverables and communicate every Wednesday morning for total transparency.
Interactive Lead Magnets: Build calculators, quizzes, or ROI tools that educate and capture leads.
Backlinks with Purpose: Earn guest posts and industry mentions—avoid low-quality link farms.
Case Study—ExitWise: Grew to 40–50 calculator submissions/week (~200/month).
AI Demand Capture: A ChatGPT recommendation directly generated a $10 K + $2 K MRR client.
Bing Optimization: Crucial now that Microsoft powers OpenAI’s ecosystem.

Freddy D’s Take

AI isn’t replacing SEO—it’s rewarding it. What Steven and Trio SEO prove is that consistent systems beat random hacks. Their 90-day rhythm, weekly reporting, and simple calculator funnel convert attention into trust. That’s how you build authority that lasts—and create superfans who keep your business growing through visibility, referrals, and reputation.

Links referenced in this episode:

Companies mentioned in this episode:

Google
Bing
ChatGPT
Trio SEO
Freeup
Upwork
Fiverr
Exitwise
Yext
Amazon

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