This story was originally published on HackerNoon at: https://hackernoon.com/forget-authenticity-its-the-age-of-the-founder-story.
Authenticity is dead. Gen Z rejects corporate 'realness'. Trust is hard to find. But here's why The Founder Story is now excelling where big business failed.
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Authenticity in marketing is dead. It was doomed by corporate hypocrisy and buried by a Gen Z audience that instinctively tunes out fakery. Trust is migrating from faceless institutions to human personalities, making the "Founder Story" a tailor-made replacement for traditional branding. Modern customers reject the authenticity manufactured by big business campaigns; they want a connection that feels true to reality. Learn why you should stop trying to fake it and start performing a story which, while still a story, at least builds an undeniable human element into your business.