🚀 From Struggle to Strategy: Building a Sellable Business, Not Just Revenue
Will Melton turned a childhood of financial hardship into a CEO mindset focused on enterprise value, not just income. With a clear 10x growth vision, he’s designing Exponent 21 to become a scalable, sellable asset, not just a hustle.

🤖 Dominate AI Search Before It Dominates You
With 60% of Google searches ending in zero clicks and AI summaries now stealing visibility, Will’s team at Exponent 21 is leading the charge in AI SEO — getting clients to the top of search and keeping them there with cutting-edge optimization strategies.

💡 Dream-Making Meets Delegation: The CEO’s 4-Part Focus
Forget micromanaging. Will coaches growth-minded CEOs to delegate everything outside of sales, vision, team development, and recruitment — the four levers that move the business forward. Less busywork, more breakthroughs.

We hope you enjoy.

Colin and the But First, Principles team.

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