🎬 From Mission Work to Media Impact
After a global career with the International Mission Board, Craig Martin launched The Good Road—a nationally broadcast PBS series that highlights changemakers from all walks of life, now in its fifth season.
🌍 Storytelling with Purpose and Values
Guided by principles of cultural change, inclusivity, and measurable impact, Craig uses storytelling to elevate voices often overlooked—showing that every person, no matter their background, has value.
💡 A Life and Business Transformed
Since embracing sobriety and holistic health, Craig has doubled down on purpose-driven business—blending media, music, and mission with a commitment to cooperation, authenticity, and lasting influence.

We hope you enjoy.

Colin and the But First, Principles team.

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