When a guy decides he wants a real watch — something with meaning, quality, and story — he walks straight into a jungle of hype, counterfeits, and confusion.

In this two-part conversation, Andy Koehn talks with Christian Bruhn, founder of The Art of Time and former member of the 75th Ranger Regiment, about the world of luxury watches, collecting with intention, and buying your first Rolex or high-end timepiece the right way.

They cover everything from building trust in a world full of fakes to spotting real value, avoiding ghost listings, and understanding what makes a watch worth collecting.

Whether you're deep into watch collecting or just curious how to start, this episode will help you see timepieces as art — not commodities.

Guests: Christian Bruhn — Founder, The Art of Time Host: Andy Koehn — Author of The Inappropriate Guide to Buying an Engagement Ring and creator of Buy Like a Guy

If you'd like help finding a jeweler closer to home, email me at [email protected] and I'll do my best to put you in touch with some of the best jewelers on earth.

Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.

Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987