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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode #242:
Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.
“The brand and really understanding the voice of the customer are the pieces that feed the predictability in a very unpredictable way.” - Kari Hanson
This episode explores why classic ideas of predictability are breaking in an AI-driven world and what CMOs can do about it. Kari unpacks shifting buyer behavior, lazy AI use, and noisy markets, then shows how brand and customer voice give leaders the context they need to design more reliable, scalable revenue systems.
242 episodes
