Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 513673632 series 3526193
Content provided by Steven MacDonald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven MacDonald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Episode #224:
Brian Gilman, Chief Marketing Officer at ThetaRay, explains why AI has equalized claims and intensified a B2B trust gap. He shows how quickly getting into the room with C-suite buyers reframes discovery around business outcomes. He details why alignment across product, sales, and finance prevents roadmap drift. He closes with a practical lens for activating authentic customer voice.
“As a buyer, I'm more likely to evaluate you as a vendor if you can better articulate what you're going to bring to my business above and beyond just technical specifications, and if your solution can help impact those inherent risks in the business, you provide significantly more value.” - Brian Gilman
Brian shows how M&A rigor and an outcomes-first mindset help executives cut through AI-fueled sameness. He explains why quickly getting into the room with the C-suite re-centers discovery on measurable business value. He also highlights how cross-functional alignment protects roadmaps and accelerates adoption in complex deals.
226 episodes
