The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How Text Messages can help Generate, Nurture, and Convert Leads.
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Manage episode 300232921 series 1221116
Content provided by BenchmarkPortal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BenchmarkPortal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Customer service allows for limited face-to-face or physical interaction, making it challenging to provide genuine support and lead generation. Instead, people are focusing on virtual interactions to continue driving growth. On this episode, Bruce will talk with Todd Fisher, CEO and co-founder of CallTrackingMetrics about how companies can leverage text messages for customer service use and help generate leads, nurture and convert leads. Text message marketing holds massive potential for lead generation, but only if executed correctly. There are ways to maximize the success of SMS marketing. A few tips Todd will discuss in order to maximize SMS marketing and generate, nurture and convert leads are adjusting your strategy to: 1. Meet Customers where they are 2. Determine optimal timing for outreach 3. Avoid cold-texting; Opt for organic list creation 4. Give your customers an offer they can’t deny
…
continue reading
172 episodes
MP3•Episode home
Manage episode 300232921 series 1221116
Content provided by BenchmarkPortal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BenchmarkPortal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Customer service allows for limited face-to-face or physical interaction, making it challenging to provide genuine support and lead generation. Instead, people are focusing on virtual interactions to continue driving growth. On this episode, Bruce will talk with Todd Fisher, CEO and co-founder of CallTrackingMetrics about how companies can leverage text messages for customer service use and help generate leads, nurture and convert leads. Text message marketing holds massive potential for lead generation, but only if executed correctly. There are ways to maximize the success of SMS marketing. A few tips Todd will discuss in order to maximize SMS marketing and generate, nurture and convert leads are adjusting your strategy to: 1. Meet Customers where they are 2. Determine optimal timing for outreach 3. Avoid cold-texting; Opt for organic list creation 4. Give your customers an offer they can’t deny
…
continue reading
172 episodes
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