Today’s conversation is with Rob Begg, non duality coach & mentor.

Rob helps people achieve extraordinary outcomes by reprogramming the root cause of performance. And it’s not mindset. It’s to understand happiness is our nature - it's not out there. And that what we do doesn't lead to results.
What we think and do and the results we attain are the expressions of our consciousness.

He works with founders, executives, entrepreneurs, and anyone wanting to break through the invisible ceiling that old beliefs, patterns and self-concepts create.

Expect to learn:

• Why identity change beats mindset change every time
  And why most people try to “think their way” into new behaviours instead of becoming the person who naturally does the thing.
• How your self-image sets the limits on your success
  And why you revert to the familiar when you “do all the right things” but don’t get the result.
• Why effort and strategy aren’t enough
  Rob explains the trap people fall into when they believe more tactics, more grinding, or more motivation will fix identity-level challenges.
• The subconscious patterns that sabotage your goals
  Including why you keep repeating outcomes you consciously don’t want.
• How to dissolve limiting beliefs instead of fighting them
  A completely different approach to self-development: no affirmations, no forcing, no ego battles.
• Why success often feels like ‘remembering’ rather than achieving
  And why the highest performers feel incredibly relaxed, not intense.
• How to shift from trying to change your life… to allowing it to change
  Including the internal shift required for money, relationships, body composition, business growth, and confidence.
• The cost of living as the ‘old you’
  Rob explains why most people are living in a mental time capsule — acting today as the version of themselves from years ago.
• Why environment and habits matter far less than people think
  When identity is aligned, habits become automatic.
• The identity traps high-achievers fall into
  Perfectionism, control, overwork, needing to earn success, and the fear of letting go.

We explore the mechanics of identity change, why logical “knowing” rarely leads to real behaviour change, and how to recognise when you’re operating from fear rather than intention.

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Connect with Rob:

Website: https://robertbegg.com/
LinkedIn: https://www.linkedin.com/in/robertkbegg/

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