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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today.
• diversifying beyond social into website, wholesale, private label, and fundraisers
• using email as the primary promotional tool with quality list building
• setting lucrative pop‑ups around 25% to convert site visitors
• wick testing with three‑candle method and half‑inch melt pool rule
• choosing markets over random fairs and when Etsy fits
• standing up Shopify early to build SEO and conversion
• realistic view of Facebook ads for break‑even acquisition
• free calculator for candle math and available courses
• wholesale playbook highlights and local PR flywheel
Come hang out in our free Facebook group and drop your questions. I’ll answer them on a future show.
Send us a text
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Chapters
1. Welcome And Format: Q&A (00:00:00)
2. Easiest Way To Scale: Diversify (00:00:31)
3. Fundraisers And Local PR Flywheel (00:02:02)
4. Focus On What Works And Multiply (00:03:05)
5. Best Promo Tool: Email Marketing (00:04:48)
6. Build A Quality List And Pop‑Ups (00:07:50)
7. When Candle Testing Is “Done” (00:10:19)
8. Marketing Mix: Email, Social, Ads (00:12:16)
9. Where To Start Selling: Markets Vs Etsy (00:15:11)
10. Set Up Shopify And Start SEO Early (00:19:31)
11. Free Calculator For Candle Math (00:22:12)
12. Course Suite: Making And Wholesale (00:23:31)
13. Closing Thoughts And Community Invite (00:25:29)
28 episodes
