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#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth.
• why a classic year‑round line beats seasonal hype
• letting customers decide your signature scent
• the real costs of adding more products
• supplier turnover risks on oils and vessels
• focus, repetition and recognition in marketing
• reusing content assets every 60–90 days
• three growth levers: customers, AOV, frequency
• sales channels: markets, wholesale, parties, fundraisers, subscriptions
• email automations that convert and re‑engage
• time blocking and simple systems that scale
Thank you so much for tuning in today. If you have found this episode helpful, I would love a like and/or subscribe to this podcast or if you're watching on YouTube. You can always get our free downloads at our website at candlebusinesspro.com. And we would love to see you inside of the inner circle if you want to become a member today.
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Chapters
1. From Trend Chasing to Timeless: Building a Candle Brand That Lasts (00:00:00)
2. The Creativity Trap (00:00:44)
3. Seasonal Lines vs Classic Foundation (00:01:55)
4. Trends Fade, Brands Endure (00:03:35)
5. Let Customers Pick Your Signature (00:05:34)
6. Supplier Cycles And Stock Risks (00:07:21)
7. The Hidden Costs Of More SKUs (00:09:21)
8. Brand Identity And Customer Clarity (00:10:39)
9. Case Study: Express And Identity Drift (00:13:08)
10. Bath & Body Works Playbook (00:13:58)
11. Focus, Repetition, Recognition (00:14:26)
12. Repurpose Content And Assets (00:16:05)
13. Keep Seasonals Stable, Limit Newness (00:17:18)
14. Sell More Without More Products (00:18:02)
15. Markets, Wholesale, Parties, Fundraisers (00:19:28)
16. Subscriptions And Email Systems (00:23:29)
17. Time Blocking And Operational Systems (00:25:55)
18. Start With Six, Master The Sale (00:28:02)
19. Final Takeaways And CTA (00:29:27)
28 episodes
