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#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire with confidence, protect your quality, and regain capacity to grow without jumping straight to a full-time payroll commitment.
We start by separating working in your business from working on your business, then pinpoint the first tasks to delegate for quick wins: wicking, labeling, vessel prep, packing, and booth setup. From there, we walk through building part-time production support and training market staff who can tell your story, explain wax and fragrance choices, and sell with your standards. You’ll also get fulfillment shortcuts that boost customer satisfaction immediately—Pirate Ship labels at home, free USPS pickups, quick UPS drop-offs, and using local pack-and-ship stores to cut your errand time to minutes.
Looking beyond your neighborhood, we share how to leverage virtual assistants and creatives for customer service, social media assets, basic Shopify updates, and email scheduling. You’ll learn why solid SOPs and a clear brand guide are the secret to consistent results, how to test a $50 design batch before you commit, and which roles to keep in-house until you can replace them with equal or better skill, like wholesale outreach and partnerships. Throughout, we focus on ROI, time saved, and momentum gained—so you can buy back hours and reinvest them where growth actually happens.
Ready to stop turning down opportunities and start compounding wins? Hit follow, share this with a maker who needs it, and leave a review with the first task you plan to delegate. Your next stage of growth starts with one smart hire.
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Chapters
1. Why We Resist Hiring (00:00:00)
2. Signs You’re Ready To Add Help (00:02:26)
3. Working In Vs Working On The Business (00:05:15)
4. Early Tasks To Outsource (00:06:34)
5. Staffing Markets And Brand Representation (00:07:34)
6. Moving To Structured Roles And Faster Fulfillment (00:10:07)
7. Shipping Shortcuts And Pickup Hacks (00:12:08)
8. Local Vs Virtual Help: Where To Find Talent (00:15:14)
9. What To Delegate First And Why (00:18:02)
10. SOPs And Playbooks That Scale (00:19:54)
11. Empower Your Team And Iterate (00:23:00)
12. Start Small With Contractors And Keep It Simple (00:24:56)
13. Closing Resources And Community Invite (00:26:21)
30 episodes
