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We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts.
• shifting from retail mindset to a wholesale model
• choosing stable jars, waxes and oils for consistency
• pricing cleanly for true 50 percent margins
• aligning packaging and branding to target stores
• using a credible website and linkable catalog
• shipping within one to two weeks reliably
• setting terms, minimums and refund policies
• simplifying ordering without losing margin
• three‑touch email outreach and monthly follow‑ups
• prioritizing reorders over store count growth
Learn more at Candle Business Pro.com/wholesale or come hang out with us inside the Inner Circle
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Chapters
1. Why Wholesale Requires A Mindset Shift (00:00:00)
2. The Readiness Framework Overview (00:02:06)
3. Product Consistency And Sourcing Reality (00:03:33)
4. Pricing For True 50 Percent Margins (00:08:20)
5. Packaging, Branding, And Store Fit (00:10:34)
6. Targeting Stores That Already Sell Candles (00:14:24)
7. Website Credibility And Catalog Basics (00:17:21)
8. Fast Fulfillment And Cure Time Myths (00:19:52)
9. Policies, Terms, And Catalog Variations (00:22:52)
10. What To Include And UPC Realities (00:26:54)
11. Make Ordering Easy Without Extra Fees (00:30:10)
12. Three‑Touch Outreach And Follow‑Ups (00:32:54)
13. Common Mistakes To Avoid (00:36:54)
28 episodes
