What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website?

Starting with frozen pizza brands and ending with strategic insights for cannabis businesses, this conversation challenges conventional wisdom about digital presence. The team discusses why they completely abandoned educational blog content after years of heavy investment, how Google’s AI overviews are reshaping SEO, and why consumer behavior has shifted from brand loyalty to convenience-first shopping.

You’ll learn why B2B websites need to serve as sales enablement tools rather than traffic generators, how dispensary websites should prioritize user experience over content, and why some of the most successful brand websites focus on unexpected experiences like merchandise drops and interactive games rather than product information.

The conversation also explores the harsh reality that many websites exist simply to validate legitimacy rather than drive transactions, and why aligning your expectations with actual user behavior is more important than chasing vanity metrics.

Whether you’re marketing a cannabis brand, running a dispensary, or managing any B2B or B2C business, this episode will help you rethink what your website should actually accomplish and where to invest your marketing resources for maximum impact.

Key Takeaways:

Why educational content strategies have fundamentally shifted The critical question every business should ask: “Why would anyone come to our website?” How to align website strategy with actual customer behavior The difference between websites that support sales vs drive direct conversions