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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.
Tune in to hear more about:
- How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
- Consumers are willing to share their data if there is a clear benefit brought to them with said data.
- How personalized notifications achieved a 4x increase in engagement vs. standard notifications.
- For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
- The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.
49 episodes
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