Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Service provider, what, in addition to giving the money back, take 50% of the contract, whatever they paid you and agree to pay them that so they could put it towards a new supplier or a new coach or a new consultant because you wasted their time.

If you were in a hotel and you have a bad night or restaurant and a bad meal, don't give them all their money back and then give them enough money to go to your competitor. That's a risk reversal. Okay.

So it's not just, Oh, it's free. Well, that's convenient for you, the provider, like, Oh, just give them their money back. Let's get the hell out of here.

We're never going to get that one. Right. And it shows.

So we live in the world of risk reversal. So just be aware of that. Consumers are smart, right? And they can sniff this stuff out.

But if you're willing to do a risk reversal, you know, again, people will say, wow. Right. I can't believe you're willing to agree to that.

So yeah. To do what? Software. Is everyone hearing this question? Cause this is the perfect question.

Keep going. Okay. Yeah.

I'm just curious. What kind of software do you have? It's an all in one software to help businesses find digital margins. Okay.

So it's a digital. Okay. Got it.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.