The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
MP3•Episode home
Manage episode 343799546 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
SHOW HIGHLIGHTS:
06:11 - How Will changes his offer and strategy depending on Order Value
12:22 - How to calculate the break even point for advertising campaigns
16:40 - Why you should send traffic to a long form sales page (and not a product description page)
20:14 - How to evaluate the different growth levers of an ad campaign
27:20 - What is working on TikTok right now
LINKS:
Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958
Reason Agency:
95 episodes