eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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HIGHLIGHTS:
1:29 - Why segmentation is the key to a powerful email strategy
7:16 - On zero-party data vs. first-party data--and why you want both!
10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation
17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.
22:02 - How to effectively use automations of campaigns to drive email revenue
23:37 - How Omnisend differentiates from Klaviyo
29:01 - iOS 15 and the impact on email marketing
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