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Manage episode 299801915 series 2969582
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HIGHLIGHTS:

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing

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Case Study: To'ak Chocolate

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95 episodes