The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
MP3•Episode home
Manage episode 312198894 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
JOI's Website: https://addjoi.com/
Hector on Twitter: https://twitter.com/hectoriang
Show Highlights:
0:32 - The Founding Story behind JOI
08:24 How Hector educates customers about a new product type
17:30 How JOI addresses customer objections to price to improve conversion rates
22:12 What the segmentation of their marketing looks like
24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction
95 episodes