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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 301816013 series 2969582
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SHOW HIGHLIGHTS:
00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?
05:31 How a customer data platform can add value to your tech stack
08:18 How to personalize at scale based on what a customer views
14:38 how to set up UTMs to add insights into attribution
23:12 How to identify red flags in attribution modeling (and why it can be costly)
24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack
95 episodes
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