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Manage episode 302867594 series 2969582
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LINKS:

Hair Craft Co website: https://haircraftco.com/

Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/

CONVERSATION HIGHLIGHTS:

00:50 - How Leo founded Hair Craft Co out of college

07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews

09:49 - What the customer education process looks like for new customers

17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon

21:10 - How Leo leverages data gathered from a Quiz to improve their product

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95 episodes