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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 303423736 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Lauren's website - http://theloft325.com/
Instagram - https://www.instagram.com/theloft325/
CONVERSATION HIGHLIGHTS:
02:20 - How to capture attention in the first 3 seconds of an ad
06:26 - Lauren explains her creative strategy for phone case brand Peel
10:28 - How Feat, an athletic brand, creates differentiation through creative ads
18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative
22:03 - Tools that Lauren recommends for DIY creative on a budget
95 episodes
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