The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
MP3•Episode home
Manage episode 300205085 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Paul on Twitter: @benigeri
SHOW HIGHLIGHTS:
01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive
03:17 Why focus on Nano-influencers as opposed to larger influencers
06:28 What are the mechanics of an effective influencer campaign?
13:14 How H.V.M.N. allocated marketing budget based on channel
20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months
28:00 How H.V.M.N. used customer data to power its personalization strategy
35:04 How Paul approaches customer experience to improve Lifetime Value
95 episodes