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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Manage episode 299801911 series 2969582
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HIGHLIGHTS:
0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially
04:33 How Manta Sleep is generating brand awareness and traffic
06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes
09:53 How Mark uses a Quiz Funnel to improve his marketing
14:59 A breakdown of the Manta Sleep marketing funnel
19:07 How Mark builds the Manta Sleep Brand Story
Manta Sleep: https://mantasleep.com/
95 episodes
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