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Navigating PR with Ruth Furman
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In this episode of the Catalyst podcast, I welcome my longtime friend Ruth Furman, founder of Image Words Communications, to share her 24-year journey in the public relations industry. Ruth delves into the inception of her business following a job termination in 2001, discussing the evolution of PR from traditional methods to contemporary digital strategies. She highlights the challenges she faced as a solopreneur, the importance of collaboration, and her relentless adaptability. Ruth also touches on the significance of understanding client needs, the power of self-awareness, and the lessons learned from joining a Mastermind group. Our conversation provides valuable insights into balancing personal values with business growth and the continual process of reevaluating and honing one's strengths. What You'll Hear:
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- Starting Image Words Communications
- Evolution of PR and Digital Storytelling
- Lessons Learned as a Solopreneur
- Navigating Challenges and Growth
- Understanding PR and Marketing
- Balancing Business and Personal Life
- The Power of Being Uncomfortable
- Looking Ahead and Final Advice
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